Overview of Roundabout
Roundabout is a cutting-edge platform specifically designed for managing micro-influencer marketing campaigns. It provides a comprehensive solution that enables brands, agencies, and freelancers to find, control, and convert influencer marketing efforts into tangible results. The platform streamlines the process of influencer marketing, allowing for effective storytelling and campaign execution with minimal effort.
Key Features
- Targeted Influencer Profiles: Roundabout assists in finding validated and targeted influencer profiles, which can be used for various campaigns, ensuring a more precise and effective marketing approach.
- Comprehensive Control and Conversion Tools: The platform offers features to control campaigns and convert efforts into measurable outcomes.
- AI-Powered Planning and Execution: Utilizing AI, Roundabout empowers users in campaign planning, execution, and tracking across over 100 niches.
- Real-Time Results and Insight Data: It provides real-time results and insight data for each content piece and the overall campaign, enabling informed decision-making.
- Multi-Brand Group Coordination: The tool allows for the coordination of content creation and promotions for multiple brands from a single platform.
Use Cases
Roundabout serves a variety of users, including:
- Brands: Assisting in reaching target audiences.
- Agencies: Saving up to 90% of time for agencies.
- E-Commerce: Growing traffic and leads for e-commerce websites.
- Content Creation: Aiding in the creation of content.
- Restaurants & Shops: Attracting, engaging, and retaining local audiences.
- Freelancers: Helping freelancers to manage tasks and win more customers.
Performance and Case Studies
Roundabout has demonstrated significant results in various campaigns:
- Improved Engagement: Businesses have achieved an average clickthrough rate (CTR) of 10%.
- Increased Return on Ad Spend (ROAS): An average ROAS of 8x has been reported.
- Time Efficiency: The platform has helped save 90% of the time for its users.
- Sales Growth: There has been a 145% increase in sales during Amazon Prime Days through its campaigns.
- High ROI: One campaign achieved a 155% ROI and led to a sold-out product launch.
Pricing
You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.
The more campaigns you buy, the more you save:
- -5% if you buy campaigns every 3 months
- -10% if you buy campaigns every month
Conclusion
Roundabout is a versatile and powerful tool for those looking to leverage micro-influencer marketing. Its AI-powered capabilities, combined with real-time data analysis and a wide array of features, make it a highly effective platform for various businesses and freelancers. The platform’s ability to provide targeted influencer profiles and its flexibility in campaign management are particularly noteworthy, offering significant time savings and improved campaign outcomes. With its user-friendly interface and comprehensive toolset, Roundabout is well-suited for anyone looking to enhance their influencer marketing strategies.
